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Privacy Policy

Effective Date: July 2, 2025

Visual Binary Ltd (“we”, “our”, or “us”), trading as Jelly Book Club, is committed to protecting your privacy. This Privacy Policy explains how we collect, use, and safeguard your personal data when you use our website (www.jellybookclub.com), subscription service, and companion app.

By using our Service, you agree to the collection and use of information in accordance with this policy.

1. Information We Collect

We collect the following types of personal data to provide and improve our service:

Child Information: First name, date of birth, and reading interests – to help us tailor the monthly book selection.
Parent/Guardian Information: Name, email address, and delivery address – for communication and fulfilment purposes.
Payment Details: Handled securely by our payment processor, Stripe. We do not store full payment or card details.
Cookies and Usage Data: We use cookies and similar technologies to collect data for marketing and analytics purposes via Google Ads and Meta Ads.

2. Use of Your Data

We use your data to:

Fulfil and ship your monthly subscription box
Personalise your child’s book experience
Communicate important account and service updates
Improve and market our services
Comply with legal and regulatory obligations

3. Data Sharing

We do not sell or share your personal data with third parties for marketing purposes.

We only share data with:

Delivery service providers – your name and address, for fulfilling orders
Stripe – for secure payment processing
Analytics and marketing platforms – via anonymised cookie data

4. Responsibility for Accurate Data

The parent or legal guardian is responsible for ensuring that all information provided is accurate and kept up to date, including the child’s details and delivery address.

5. Data Storage and Security

All personal data is stored securely in line with UK data protection regulations. We implement appropriate security measures to protect your information from unauthorised access or disclosure.

6. Children’s Privacy

We do not knowingly collect personal data directly from children under 13. All information must be submitted and managed by a parent or guardian. The companion app is to be used by children only under parental supervision.